Off the record

The juiciest information is shared off the record.

Our best thoughts often occur off the record when we are not thinking and writing but doing other things.

This is not part of the official, formal work. But if we win the trust of our subconscious by spending quality time writing, then it will start divulging the good stuff.

And because it’s our sub conscious talking off the record, then we have permission to publish its ideas.

It can start sharing at any time, so keep your notebook handy…

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